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Personal Branding: Part 1, Jump Start Your Job Search

February 20, 2017 / Laura / Branding, Job Search, LinkedIn, Social Media, Twitter

In today’s world of social media and instant access to information via the internet, everyone has a brand. The only decision is whether you will take control of your brand to develop and enrich it or allow others to define your brand for you. As you begin a job search, your focus is on resumes […]

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Manage Your Online Presence

February 5, 2016 / Laura / LinkedIn, Social Media, Twitter

Recruiters and human resource personnel seeking out the best talent for their companies are going to search for you online. They will Google your name to find just exactly what others are saying about you. And they will search for you on LinkedIn in order to see what you are saying about yourself. Here are […]

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Social Media: Personal vs. Professional

October 5, 2015 / Laura / Facebook, LinkedIn, Social Media, Twitter

If you are interested in branding yourself professionally, then you have likely researched social media branding techniques. In a nutshell, professional branding involves choosing a vision for yourself within your industry and projecting it through a variety of platforms, including social media. While your brand should be authentic to you, there are some situations where […]

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Researching Professional Contacts Online

June 20, 2015 / Laura / Facebook, Interviewing, Job Search, LinkedIn, Networking, Social Media, Twitter

In the job hunt, there are certain situations where you will have to find out a person’s contact information or learn a little more about someone. Whether you are looking to submit your resume to a specific company or will be interviewing with someone specific, it is beneficial to know your audience. With a small […]

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Using Twitter Chats for Professional Growth

February 5, 2015 / Laura / Networking, Social Media, Twitter

Navigating social media under a professional persona can be tricky. Sometimes the lines between “work life” and “personal life” can be blurred. If you are looking to use digital media to further your personal brand, you may want to participate in Twitter chats within your industry. A Twitter chat is an organized discussion based around […]

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Online Reputation Management 101

June 5, 2014 / Laura / LinkedIn, Social Media, Twitter

Online reputation management, sometimes shortened to ORM or just OR, refers to what shows up when you search for your name online. Is it positive or negative? Does your name bring up professional photos of you, or personal (or possibly inappropriate) photos? Does it link to an inappropriate article or social media profile? What if […]

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Using Twitter Lists for Networking

March 20, 2014 / Laura / Networking, Twitter

Networking online doesn’t have to feel forced or intimidating. By using built-in tools, like Twitter’s lists, networking can be made simpler, more genuine, and more efficient. Twitter lists are an underused feature that can streamline your networking online. Lists are curated by Twitter users to essentially contain any group of users. You can view a […]

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Professionalism is Everything

October 5, 2013 / Laura / Facebook, Job Search, LinkedIn, Resume, Social Media, Twitter

Imagine that the hiring manager for your dream job is reviewing your resume.  At a glance, everything is relevant, valuable experience. The hiring manager looks over your contact email, ready to schedule an interview – and instead decides not to. What could be keeping the hiring manager from calling? When you are looking for a […]

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Networking 101 – Making New Connections

September 5, 2013 / Laura / Job Search, LinkedIn, Networking, Social Media, Twitter

Although networking is often cited as the number one way to get your foot in the door at a company, it can be difficult to figure out where to get started.  Many people feel like networking for the sake of networking isn’t genuine, but there are a few different settings that lend themselves to meeting […]

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3 Easy Fixes for Social Media Personal Branding

June 20, 2013 / Laura / Facebook, LinkedIn, Social Media, Twitter

By now, you have probably heard that social media is important for the job search and can sometimes serve as a potential employer’s first impression of you. If you are on the job hunt, it is important to have clean social media profiles so that you aren’t disqualified before the employer ever meets you. Below […]

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