According to Jobvite’s Recruiter Nation 2015 survey, 87% of recruiters use LinkedIn to identify talent in an increasingly competitive job market. As I discussed in a previous blog post, two ways to ensure that your profile is noticed and read is to load it with key words and create a customized headline that promotes your benefit to employers.
Now, let’s discuss additional ways to get your profile in front of decision makers – and keep it there!
Keep your profile up-to-date and focused on your next goal. Remember, your LinkedIn profile if a way to market yourself – now your current employer.
Write articles, share your thoughts, update your network with information about content-rich websites. All of these suggestions will keep your name in front of people in your network. As your content is shared, you will reach a wider audience.
Consider starting a conversation in a group. By starting a discussion you are reaching a broader base of potential contacts for your network. In addition, you can hyperlink to text elsewhere on the internet.
With your content you can include visuals, videos, slides, and other media in the body of your post.
As you read others’ posts, you can share and like their articles and posts. It is always good to comment positively so choose posts that align with your goals.
An additional way to connect with your network and keep your profile updated is to write recommendations for others in your network. Be honest and don’t oversell a skill or ability. Well-written recommendations will be read by recruiters and other contacts.